Anyone who has
waited until the night before a gala for black boots can tell you that it is
almost impossible to find the perfect choice when you need it the most.
Shopping for clothes in a mall or market store allows consumers to touch and
feel the products. But what, if you have in mind-a certain color, style or
fabric which may not be available. Finding it can be a fool's race.
Controlling the
custom element has always been an option only for customers and custom sewing.
Create individualized designs can be time consuming and expensive. Some buyers
can jump on a plane to South Asia and have custom clothes for a song. But
everyone cannot get there, or wants to spend time on holiday for fittings in
the hope that the product which is just finished will meet their expectations.
Technological
advances have created another alternative:
· Economic
individualized Designs (call mass customization) for the middle market.
E-commerce
enable companies to offer a variety of models and adapts to only slightly more
than the price similar off-the-rack.
Now consumers can buy made-to-order shoes online.
After a computer
connection once a customer can choose from a range of fabrics, finishes, styles
and colors, and leathers that could be manufactured individually on the basis
of the original specification of the customer. The trend to buy the products
online is in a great pace these days.
The online
shopping has created a new world of e-commerce store and has opened the door
for other retailers to try their luck in this emerging sector of retail.
The custom trend
has increased in the last decade which is significant at all levels of e-
commerce, online trading from clothes to shoes selling operations .And appeal
to customers of all ages. Some looks for a good deal of STIs Company that keeps
prices down for not having retail shop. Others are ready to pay a premium,
sometimes more than 25%, for a taste of the tailoring of old world of men and
women high fashion mode and trending designs.
